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Explain the joke

The joke is about SaaS founders forcing themselves to do live support at ridiculous hours because every possible customer matters.Even half-asleep at 2am, the founder becomes fully alert if there is a chance to answer questions and close a sale.

Related memes

More pain in the same neighborhood

Joker character in a hospital gown with white face paint, red lines around his mouth and eyes, smiling while asking 'Do I really look like a guy with a plan?'
Two-panel SpongeBob meme showing Squidward preparing to relax, then immediately walking away with his chair. The first panel is labeled “Free Download,” and the second says “Create an account first.”
Daenerys Targaryen smiling at someone off-screen, with the text: 'When you spend 2 hours giving great customer support and they still don't upgrade to a paid plan.'
Simplified line drawing of a figure with a long body and limbs, holding a small branch labeled 'The affiliate program' with text above: 'SaaS founders starting an affiliate/partner program, but not recruiting people into it'. The figure has a headband and says 'C'mon, do something...'
You really need a sale today | SaaS meme | MySaaS LOL