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Explain the joke

The joke is about deceptive “free download” flows.The user is interested when something looks instantly accessible, but leaves as soon as the site adds friction by requiring an account before the download.

Related memes

More pain in the same neighborhood

Joker character in a hospital gown with white face paint, red lines around his mouth and eyes, smiling while asking 'Do I really look like a guy with a plan?'
Three-panel SaaS founder meme showing a sorcerer telling a startup founder: “I saw 14,000,605 futures.” The founder asks: “In how many of those do my free users upgrade to the paid plan?” The answer is: “None of them.”
A fluffy gray cat with yellow eyes sits at a wooden desk, looking intently at an open laptop screen.
Daenerys Targaryen smiling at someone off-screen, with the text: 'When you spend 2 hours giving great customer support and they still don't upgrade to a paid plan.'
Freemium plan | SaaS meme | MySaaS LOL