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Explain the joke

This meme uses the Joker's iconic line to satirize startup founders' vague or unstructured plans for user acquisition.The joke plays on how many new founders say they have 'a plan' but don't actually know how to scale, while the Joker's exaggerated expression suggests there is no real strategy behind their claims.

Related memes

More pain in the same neighborhood

Two-panel SpongeBob meme showing Squidward preparing to relax, then immediately walking away with his chair. The first panel is labeled “Free Download,” and the second says “Create an account first.”
A fluffy gray cat with yellow eyes sits at a wooden desk, looking intently at an open laptop screen.
Meme showing a first-time founder smiling nervously at the quote: “Building a product is the easy part. Hard work only starts after launch.” The founder replies: “It gets harder?”
A two-panel cartoon showing a man's head floating in water with 'No clients', 'No traffic', and 'No revenue' text labels around him, transitioning to a full-body view of the man sitting at the bottom of the water with arms crossed and only his mouth above the surface. Text reads 'Me doing literally no marketing for my SaaS'.
A guy with a plan | SaaS meme | MySaaS LOL