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Explain the joke

The joke is about first-time founders thinking that building the product is the main struggle, only to discover that launch is just the beginning.After launch come marketing, sales, support, retention, bugs, churn, pricing, positioning, and the painful realization that shipping the product was only the easy part.

Related memes

More pain in the same neighborhood

Joker character in a hospital gown with white face paint, red lines around his mouth and eyes, smiling while asking 'Do I really look like a guy with a plan?'
Three-panel SaaS founder meme showing a sorcerer telling a startup founder: “I saw 14,000,605 futures.” The founder asks: “In how many of those do my free users upgrade to the paid plan?” The answer is: “None of them.”
Meme comic titled 'IMPLEMENTATION' showing two stick figures discussing a small red object in a glass bell jar labeled 'THIS IS THE CODEBASE', then the object is shown as connected to a complex network of systems including 'DEPENDENCIES', an archive, and various technical equipment with wires.
Two-panel GitHub meme comparing repositories. The top panel, labeled “My GitHub public repos,” shows a clean, cute, well-decorated dog-shaped cupcake display. The bottom panel, labeled “My GitHub private repos,” shows the same dog-shaped display as a messy, broken pile of frosting and crumbs.
it gets harder?