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Explain the joke

This meme humorously contrasts common startup struggles (no clients, traffic, or revenue) with a founder's choice to ignore marketing—only to find themselves literally at the bottom of the 'water' of business challenges.The punchline highlights how neglecting distribution can drown a SaaS company.

Related memes

More pain in the same neighborhood

A three-panel anime-style meme showing a character pointing at an empty tray, then gesturing over the tray with text "30 MINUTES OF MARKETING", and finally two characters standing outside with one saying "$1 Million MRR please".
Joker character in a hospital gown with white face paint, red lines around his mouth and eyes, smiling while asking 'Do I really look like a guy with a plan?'
Meme showing a startup founder standing next to an enormous stack of papers labeled: “List of reasons why they couldn’t start marketing this week.”
Two-panel startup founder meme showing the same well-known tech founder archetype at two stages: on the left, older, serious, confident, and powerful when asked how many feature ideas they have; on the right, younger and awkwardly smiling when asked about the marketing plan.
The real growth problem