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Explain the joke

The joke is about indie hackers and SaaS founders being unable to resist starting yet another side project, especially when a good domain name is available.The unfinished projects are instantly forgotten the moment the brain finds a cheap .io domain.

Related memes

More pain in the same neighborhood

Two panels: top shows a UFO beam over two figures (alien and Wojak), with text 'hey'; bottom shows the alien asking, 'Are you not shocked?', while Wojak responds, 'Man I lost 2 paying users today'—Wojak smokes, expression is nonplussed.
Two-panel pricing meme. On the left, a reality TV personality is described as selling jars of her farts for $500. On the right, a SaaS founder is shown being scared to raise the monthly price from $7 to $8.
Two-panel domain renewal meme. A stressed man must choose between two buttons: “admit to yourself your dream is dead” or “pay $12.” In the next panel, he sweats nervously under the caption “DOMAIN RENEWAL.”
A hand points to a button labeled 'pay $12' while another button says 'admit to yourself your dream is dead'. Below, a distressed person holds their head with the text 'DOMAIN RENEWAL'.
the io domain is available | SaaS meme | MySaaS LOL