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Explain the joke

The joke is about founders being attracted to short-term launch hacks instead of the slow, boring work that actually builds distribution.Product Hunt tips feel exciting and immediate, while a long-term marketing plan requires consistency, patience, content, SEO, community, and repeated effort.

Related memes

More pain in the same neighborhood

Meme showing a first-time founder smiling nervously at the quote: “Building a product is the easy part. Hard work only starts after launch.” The founder replies: “It gets harder?”
A three-panel Dilbert-style office comic where a manager says “I think we should build an AI,” while the engineer worries he does not understand what that means. The manager then asks what color the AI should be and says mauve seems the most intelligent.
A two-panel Elmo meme where “ME” is shown between “TEST BEFORE DEPLOY” and “DEPLOY AND PRAY.” In the second panel, Elmo has collapsed face-first into “DEPLOY AND PRAY,” implying the developer gave in to reckless deployment.
Bell curve startup meme about marketing. The low-end and high-end characters both say, “I just do marketing for my startup,” while the anxious middle character claims marketing is only for bad products and that amazing products magically go viral.
Product Hunt launch tips