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Explain the joke

The joke is about SaaS founders pretending to love pricing while secretly spending endless hours obsessing over plans, tiers, limits, discounts, trials, and whether changing one number will magically fix the business.

Related memes

More pain in the same neighborhood

Meme showing someone pressing two soda fountain buttons into the same cup at once. One button is labeled “Coding with Claude all day,” and the other is labeled “Kinda worried the next Claude feature makes my SaaS obsolete.”
Two-panel pricing meme. On the left, a reality TV personality is described as selling jars of her farts for $500. On the right, a SaaS founder is shown being scared to raise the monthly price from $7 to $8.
Meme titled “Modern SaaS,” comparing a full, attractive burger labeled “Landing Page” with a tiny, underwhelming cheeseburger labeled “Product.”
Toy Story Buzz Lightyear action figure in a display case with text overlay: 'COLLEGE IS A WASTE OF TIME, I WILL BUILD A SAAS AND BE A MILLIONAIRE BY 23'
Pricing is my favorite | SaaS meme | MySaaS LOL