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Explain the joke

This meme uses three panels from The Lord of the Rings to joke about SaaS product development.The joke is about founders treating the launch date like something powerful and terrifying.Even when someone tells them to ship, they keep delaying because they believe the product needs just one more feature before it is ready.

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More pain in the same neighborhood

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A person in white religious attire with a hooded head covering raises their left hand, palm up. Text above reads 'SILENCE, CURRENT SIDE PROJECT' and text below reads 'A NEW SIDE PROJECT is talking'.
One more feature