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Explain the joke

This meme uses three panels from The Lord of the Rings to joke about SaaS product development.The joke is about founders treating the launch date like something powerful and terrifying.Even when someone tells them to ship, they keep delaying because they believe the product needs just one more feature before it is ready.

Related memes

More pain in the same neighborhood

A two-panel Elmo meme where “ME” is shown between “TEST BEFORE DEPLOY” and “DEPLOY AND PRAY.” In the second panel, Elmo has collapsed face-first into “DEPLOY AND PRAY,” implying the developer gave in to reckless deployment.
Three-panel startup founder meme. A founder proudly says, “I finally refactored my website.” Someone asks, “So you got paying users now?” The founder cries and replies: “No but it runs 200ms faster.”
A man with gray hair in a black jacket stands with arms crossed before a large metallic submersible, wearing an 'OceanGate' logo on his chest and a 'Titanic' patch on his sleeve. Text overlay reads "REAL MEN" at the top and "TEST IN PRODUCTION" at the bottom.
Meme showing a first-time founder smiling nervously at the quote: “Building a product is the easy part. Hard work only starts after launch.” The founder replies: “It gets harder?”
One more feature | SaaS meme | MySaaS LOL