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Explain the joke

The joke is about removing a free plan from a SaaS and suddenly seeing free users return confused, as if they no longer recognize the product.They used to have access, disappeared or never converted, and now come back only to discover the free option is gone.

Related memes

More pain in the same neighborhood

Meme showing someone pressing two soda fountain buttons into the same cup at once. One button is labeled “Coding with Claude all day,” and the other is labeled “Kinda worried the next Claude feature makes my SaaS obsolete.”
Meme titled “Modern SaaS,” comparing a full, attractive burger labeled “Landing Page” with a tiny, underwhelming cheeseburger labeled “Product.”
Three-panel SaaS founder meme showing a sorcerer telling a startup founder: “I saw 14,000,605 futures.” The founder asks: “In how many of those do my free users upgrade to the paid plan?” The answer is: “None of them.”
Two-panel SpongeBob meme showing Squidward preparing to relax, then immediately walking away with his chair. The first panel is labeled “Free Download,” and the second says “Create an account first.”
Free users coming after you remove the free… | SaaS meme | MySaaS LOL