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Explain the joke

The joke is about founders keeping dead or abandoned projects alive by renewing the domain one more year.Paying the renewal fee is easier than admitting the idea is probably never going anywhere.

Related memes

More pain in the same neighborhood

A person in white religious attire with a hooded head covering raises their left hand, palm up. Text above reads 'SILENCE, CURRENT SIDE PROJECT' and text below reads 'A NEW SIDE PROJECT is talking'.
Future home floor plan showing bedroom, kitchen, and bath rooms with a large labeled space for unused domains.
A hand points to a button labeled 'pay $12' while another button says 'admit to yourself your dream is dead'. Below, a distressed person holds their head with the text 'DOMAIN RENEWAL'.
Meme showing Rick Sanchez from Rick and Morty saying “You son of a bitch, I’m in.” The text above shows an internal dialogue: the brain suggests a new side project, the person resists because the last three are unfinished, then immediately gives in when hearing the .io domain is on sale.
Domain renewal