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Explain the joke

The joke is about founders spending years searching for the secret to startup success, only to reject the obvious answer when they finally find it: do more marketing.The truth is simple, but uncomfortable, because it means leaving the fun building mode and doing distribution consistently.

Related memes

More pain in the same neighborhood

A three-panel anime-style meme showing a character pointing at an empty tray, then gesturing over the tray with text "30 MINUTES OF MARKETING", and finally two characters standing outside with one saying "$1 Million MRR please".
Meme showing a startup founder standing next to an enormous stack of papers labeled: “List of reasons why they couldn’t start marketing this week.”
Two-panel startup founder meme showing the same well-known tech founder archetype at two stages: on the left, older, serious, confident, and powerful when asked how many feature ideas they have; on the right, younger and awkwardly smiling when asked about the marketing plan.
A meme comparing founders with great products versus those with good marketing but bad products, using a scene from 'The Social Network'.
The scroll of truth