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Explain the joke

The joke is about founders spending years searching for the secret to startup success, only to reject the obvious answer when they finally find it: do more marketing.The truth is simple, but uncomfortable, because it means leaving the fun building mode and doing distribution consistently.

Related memes

More pain in the same neighborhood

A three-panel anime-style meme showing a character pointing at an empty tray, then gesturing over the tray with text "30 MINUTES OF MARKETING", and finally two characters standing outside with one saying "$1 Million MRR please".
A meme comparing founders with great products versus those with good marketing but bad products, using a scene from 'The Social Network'.
A two-panel cartoon showing a man's head floating in water with 'No clients', 'No traffic', and 'No revenue' text labels around him, transitioning to a full-body view of the man sitting at the bottom of the water with arms crossed and only his mouth above the surface. Text reads 'Me doing literally no marketing for my SaaS'.
Two-panel startup founder meme. The first panel shows someone smiling at the quote: “Don’t focus on the idea, focus on the execution.” The second panel shows them suddenly worried when the quote continues: “80% of the execution is marketing.”
The scroll of truth | SaaS meme | MySaaS LOL