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Explain the joke

The joke is about reframing a total lack of traction as a positive metric.If a SaaS has zero customers, then technically nobody can cancel, so the churn rate is also zero — but only because there is no business yet.

Related memes

More pain in the same neighborhood

Meme showing a man sitting alone in a café with headphones, eating while staring blankly ahead. The caption says: “Startup founder saying ‘it is what it is’ after losing their only paying user.”
Two panels: top shows a UFO beam over two figures (alien and Wojak), with text 'hey'; bottom shows the alien asking, 'Are you not shocked?', while Wojak responds, 'Man I lost 2 paying users today'—Wojak smokes, expression is nonplussed.
A three-panel Dilbert-style office comic where a manager says “I think we should build an AI,” while the engineer worries he does not understand what that means. The manager then asks what color the AI should be and says mauve seems the most intelligent.
Black-and-white startup marketing meme showing two booths at an event. A large crowd lines up for “Product Hunt launch tips,” while the “Long-term marketing plan” booth sits almost empty.
Technically perfect retention | SaaS meme | MySaaS LOL