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Explain the joke

The joke is about founders avoiding the uncomfortable work of marketing and distribution.Instead of promoting the product they already spent years building, they choose the more exciting escape: starting another product from zero.

Related memes

More pain in the same neighborhood

A three-panel anime-style meme showing a character pointing at an empty tray, then gesturing over the tray with text "30 MINUTES OF MARKETING", and finally two characters standing outside with one saying "$1 Million MRR please".
Meme showing a startup founder standing next to an enormous stack of papers labeled: “List of reasons why they couldn’t start marketing this week.”
Two-panel startup founder meme showing the same well-known tech founder archetype at two stages: on the left, older, serious, confident, and powerful when asked how many feature ideas they have; on the right, younger and awkwardly smiling when asked about the marketing plan.
A meme comparing founders with great products versus those with good marketing but bad products, using a scene from 'The Social Network'.
Start a new product from scratch