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Explain the joke

This meme humorously portrays a startup founder's struggle: despite having zero paying users, they're still working tirelessly to scale their server infrastructure, like a tech scene from The Matrix.It satirizes the common paradox of early-stage startups where founders invest in growth before achieving revenue.

Related memes

More pain in the same neighborhood

Meme showing a man sitting alone in a café with headphones, eating while staring blankly ahead. The caption says: “Startup founder saying ‘it is what it is’ after losing their only paying user.”
Meme showing a huge flatbed truck carrying one tiny box. The caption says: “Startup founder who spent 6 months scaling their servers and only got 1 active user.”
Three-panel startup founder meme. A founder proudly says, “I finally refactored my website.” Someone asks, “So you got paying users now?” The founder cries and replies: “No but it runs 200ms faster.”
A man in a religious vestment and red hat holds a broom over server racks, with people filming him, text overlay shows '/etc/init.d/daemon stop'.
Scaling nothing | SaaS meme | MySaaS LOL