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Explain the joke

The joke is about AI startups presenting their product as magical, proprietary, and highly differentiated, when the actual technology is often just a thin wrapper around an existing foundation model API.The rainbow exaggerates the founder’s marketing hype around something that may be mostly a dashboard on top of Anthropic.

Related memes

More pain in the same neighborhood

Three-panel meme showing one stick figure with a ChatGPT logo saying “I made this” while handing over an object. Another character asks “You made this?” and then later proudly holds the object and says “I made this.”
Four-panel startup founder meme showing a worried founder thinking, “ChatGPT will make my startup obsolete. Maybe I should look for a job again?” They open a chest labeled “Other skills,” only to find a note that says: “Follow every trend without building any core skills.”
Meme showing someone pressing two soda fountain buttons into the same cup at once. One button is labeled “Coding with Claude all day,” and the other is labeled “Kinda worried the next Claude feature makes my SaaS obsolete.”
A three-panel Dilbert-style office comic where a manager says “I think we should build an AI,” while the engineer worries he does not understand what that means. The manager then asks what color the AI should be and says mauve seems the most intelligent.
Proprietary technology | SaaS meme | MySaaS LOL