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Explain the joke

The joke is about founders promising themselves they will finally do marketing, then immediately losing all motivation when the planned day actually comes.Building feels easier to postpone into, but marketing forces the founder to face visibility, rejection, posting, outreach, and distribution.

Related memes

More pain in the same neighborhood

A three-panel anime-style meme showing a character pointing at an empty tray, then gesturing over the tray with text "30 MINUTES OF MARKETING", and finally two characters standing outside with one saying "$1 Million MRR please".
A meme comparing founders with great products versus those with good marketing but bad products, using a scene from 'The Social Network'.
A two-panel cartoon showing a man's head floating in water with 'No clients', 'No traffic', and 'No revenue' text labels around him, transitioning to a full-body view of the man sitting at the bottom of the water with arms crossed and only his mouth above the surface. Text reads 'Me doing literally no marketing for my SaaS'.
A four-panel meme featuring Jim Halpert from The Office making different expressions: A with hands up in a rock-on gesture, B waving, C looking shocked, D pinching his nose.
Monday arrives | SaaS meme | MySaaS LOL