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Explain the joke

The joke is about founders promising themselves they will finally do marketing, then immediately losing all motivation when the planned day actually comes.Building feels easier to postpone into, but marketing forces the founder to face visibility, rejection, posting, outreach, and distribution.

Related memes

More pain in the same neighborhood

A three-panel anime-style meme showing a character pointing at an empty tray, then gesturing over the tray with text "30 MINUTES OF MARKETING", and finally two characters standing outside with one saying "$1 Million MRR please".
Meme showing a startup founder standing next to an enormous stack of papers labeled: “List of reasons why they couldn’t start marketing this week.”
A meme comparing founders with great products versus those with good marketing but bad products, using a scene from 'The Social Network'.
Two-panel startup founder meme. On the left, an employee cries after doing 1 hour of paid overtime. On the right, a startup founder who works 2,630 unpaid hours a year smirks and says: “Gonna cry?”
Monday arrives | SaaS meme | MySaaS LOL