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Explain the joke

The joke is about founders promising themselves they will finally do marketing, then immediately losing all motivation when the planned day actually comes.Building feels easier to postpone into, but marketing forces the founder to face visibility, rejection, posting, outreach, and distribution.

Related memes

More pain in the same neighborhood

A three-panel anime-style meme showing a character pointing at an empty tray, then gesturing over the tray with text "30 MINUTES OF MARKETING", and finally two characters standing outside with one saying "$1 Million MRR please".
Meme showing a startup founder standing next to an enormous stack of papers labeled: “List of reasons why they couldn’t start marketing this week.”
Two-panel startup founder meme showing the same well-known tech founder archetype at two stages: on the left, older, serious, confident, and powerful when asked how many feature ideas they have; on the right, younger and awkwardly smiling when asked about the marketing plan.
A four-panel meme featuring Jim Halpert from The Office making different expressions: A with hands up in a rock-on gesture, B waving, C looking shocked, D pinching his nose.
Monday arrives