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Explain the joke

The joke is about early founders being overly protective of an idea before they have any users, revenue, or validation.Even with zero customers, they act like the idea is so valuable that everyone is waiting to copy it.

Related memes

More pain in the same neighborhood

Four-panel startup founder meme showing a worried founder thinking, “ChatGPT will make my startup obsolete. Maybe I should look for a job again?” They open a chest labeled “Other skills,” only to find a note that says: “Follow every trend without building any core skills.”
Meme showing someone pressing two soda fountain buttons into the same cup at once. One button is labeled “Coding with Claude all day,” and the other is labeled “Kinda worried the next Claude feature makes my SaaS obsolete.”
Two-panel pricing meme. On the left, a reality TV personality is described as selling jars of her farts for $500. On the right, a SaaS founder is shown being scared to raise the monthly price from $7 to $8.
Meme showing a cheerful man in a green elf costume smiling intensely. The caption reads: “I LOVE PRICING” and “PRICING IS MY FAVORITE.”
Everyone want my idea | SaaS meme | MySaaS LOL