Swipe the card or use the side controls.

Explain the joke

The meme juxtaposes Harry Potter's question about the Mirror of Erised with a startup founder asking what the mirror does; the punchline is that for founders, their deepest desire mirrors MRR growth—they want to see their metrics climb as dramatically as Harry's reflection in the magic mirror.The graph visualizes this 'desire' with exponential revenue growth.

Related memes

More pain in the same neighborhood

A three-panel anime-style meme showing a character pointing at an empty tray, then gesturing over the tray with text "30 MINUTES OF MARKETING", and finally two characters standing outside with one saying "$1 Million MRR please".
Three-panel SaaS founder meme showing a man watching a shooting star. He makes the wish: “I wish my SaaS would grow without marketing,” and the star suddenly turns around.
The Office meme with a man writing 'no marketing?' on a whiteboard and then sitting down with the board blank, labeled 'no MRR'.
Two-panel meme showing a sunny landscape with people holding hands labeled 'DEVELOPMENT' and 'HOW IT STARTS', versus a stormy scene with people running labeled 'MARKETING DISTRIBUTION SOLVE A REAL PROBLEM USER CONVERSION RATE' and 'HOW IT ENDS'.
Deepest desire | SaaS meme | MySaaS LOL