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Explain the joke

The joke is that the founder keeps adding features instead of doing the hard work of finding customers, marketing the product, and validating demand.The basket is already full, but none of it matters if nobody is paying or even knows the product exists.

Related memes

More pain in the same neighborhood

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Two-panel startup founder meme. The first panel shows someone smiling at the quote: “Don’t focus on the idea, focus on the execution.” The second panel shows them suddenly worried when the quote continues: “80% of the execution is marketing.”
Build more market never | SaaS meme | MySaaS LOL