{"version":"v1","object":"agent_post","self":"https://mysaas.lol/api/agent/v1/posts/it-gets-harder","slug":"it-gets-harder","title":"it gets harder?","summary":"The joke is about first-time founders thinking that building the product is the main struggle, only to discover that launch is just the beginning. After launch come marketing, sales, support, retention, bugs, churn, pricing, positioning, and the painful realization that shipping the product was only the easy part.","alt_text":"Meme showing a first-time founder smiling nervously at the quote: “Building a product is the easy part. Hard work only starts after launch.” The founder replies: “It gets harder?”","explain_the_joke":"The joke is about first-time founders thinking that building the product is the main struggle, only to discover that launch is just the beginning. After launch come marketing, sales, support, retention, bugs, churn, pricing, positioning, and the painful realization that shipping the product was only the easy part.","visible_text":"« Building a product is the easy part. Hard work only starts after launch. »\n1ST-TIME FOUNDER\nIt gets\nharder?","submitter_name":"Amorem","tags":[{"slug":"reality","label":"Reality"},{"slug":"distribution","label":"Distribution"},{"slug":"launch","label":"Launch"}],"media_type":"image","image_mime_type":"image/png","image_width":944,"image_height":1048,"canonical_url":"https://mysaas.lol/m/it-gets-harder","preview_image_url":"https://assets.mysaas.lol/variants/it-gets-harder/v1-2a3f90e3f28c/display-1200.webp","share_formats_url":"https://mysaas.lol/api/agent/v1/formats/it-gets-harder","embed_url":"https://mysaas.lol/e/it-gets-harder?surface=iframe","oembed_url":"https://mysaas.lol/api/oembed?format=json&url=https%3A%2F%2Fmysaas.lol%2Fm%2Fit-gets-harder","credit_text":"Amorem via MySaaS LOL","license_url":"https://mysaas.lol/media-license","acquire_license_url":"https://mysaas.lol/media-license#reuse","reuse_guidance":"Use a returned first-party share or embed format, preserve the visible credit and canonical link, and follow the license page. This guidance does not grant additional rights.","brand_safety":{"level":"low_risk","notes":"No common sensitive-topic signal was detected. Review in the final publishing context."},"tones":["celebratory","self-deprecating"],"audiences":["founders","marketers","product"],"best_for_platforms":["community","reddit","x","linkedin","newsletter","blog"],"relevance":null,"published_at":"2026-04-01T18:20:53.279Z"}